Xiaomi Automobile strives to rank among the top five in the world within 20 years, and nearly 90,000 vehicles are scheduled to start the second round of additional sales.

Changjiang business news　● Changjiang Business Daily reporter Huang Cong

Under the eyes of the public, Xiaomi SU7 went public.

On the evening of March 28th, Xiaomi Group held a press conference in Beijing, and announced the prices of various configuration models, ranging from 215,900 yuan to 299,900 yuan. Among them, Xiaomi SU7 (price 215,900 yuan) and Xiaomi SU7 Max (price 245,900 yuan) will be delivered at the end of April, and Xiaomi SU7 Pro (price 299,900 yuan) will be delivered at the end of May.

According to the relevant person in charge of the public relations department of Xiaomi Group, the latest official sales data is 88,898 units listed in 24 hours.

Lei Jun also said at the press conference that Xiaomi Automobile hopes to become the top five automobile manufacturers in the world with 15 to 20 years’ efforts.

It is worth mentioning that after the launch of Xiaomi Automobile, the news that "consumers complained that they could not refund the deposit of 5,000 yuan" rushed to the hot search.

Some lawyers said that car booking is divided into deposit and car locking deposit. If it is a deposit, it can be refunded for 7 days without reason, but after the car is locked, it is deemed that the vehicle configuration has been fixed, and the deposit will not be refunded if it is cancelled unilaterally, which is in line with relevant laws and regulations.

Chairman of Wei Xiaoli helps Lei Jun.

On the evening of March 28th, Xiaomi Group held a press conference to officially release the first millet new energy vehicle SU7. In terms of selling price, Xiaomi announced the selling prices of various configuration models, ranging from 215,900 yuan to 299,900 yuan.

At the press conference, Lei Jun repeatedly announced that he would benchmark Apple, saying that Xiaomi Automobile will fully support Apple’s ecology and give Apple users the best experience, and said with a smile: "Let everyone see the pattern of technology giants."

It is worth noting that Lei Jun showed Xiaomi’s huge "circle of friends" at the scene: Li Xiang, chairman of LI, chairman of Weilai, and He Xiaopeng, chairman of Xpeng Motors, all came to the scene to help out.

Lei Jun said frankly: "The three of them (Li Bin, Li Xiang and He Xiaopeng) gave me a lot of advice in the past three years, which made me step on a lot of pits less. I really appreciate it, thank you."

Before the press conference, a photo of an entrepreneur and Lei Jun circulated on the Internet. The photo shows that Wang Wei, Chairman of SF Holdings, Deng Chenghao, CEO of Deep Blue Automobile, Wei Jianjun, Chairman of Great Wall Motor, Zhang Jianyong, Secretary of the Party Committee and Chairman of Beijing Automotive Group Co., Ltd., Liu Yan, Deputy Secretary General of China Automobile Industry Association, Zhang Yongwei, Vice Chairman and Secretary General of China Electric Vehicle committee of 100, and others were present to support.

At the same time, BYD, Great Wall Motor, LI, Xpeng Motors and many other new energy vehicle companies posted articles on their official accounts, welcoming Xiaomi Automobile to enter. In this regard, Xiaomi Chairman Lei Jun responded, "Thank you, thank you!"

At the press conference, Xiaomi Group introduced that Xiaomi SU7 has launched three versions, namely SU7, SU7 Pro and SU7 Max, with a minimum cruising range of 700 kilometers. Among them, Xiaomi SU7 and Xiaomi SU7 Max will be delivered at the end of April, and Xiaomi SU7 Pro will be delivered at the end of May.

Lei Jun, founder, chairman and CEO of Xiaomi Group, said that the R&D team has achieved many technological innovations in key areas such as styling design, battery, intelligent driving, intelligent cockpit, voice interaction and body structure. For example, in terms of automatic driving function, Xiaomi Intelligent Driving System plans to open user internal testing in April, open 10 cities in May, and open nationwide in August. The large model developed by Xiaomi will also be applied to the car.

Lei Jun also said at the press conference that Xiaomi Automobile hopes to become the top five automobile manufacturers in the world with 15 to 20 years’ efforts.

In terms of production capacity, in 2021, Xiaomi Group announced its entry into the field of electric vehicles. Subsequently, Xiaomi Automobile completed the industrial and commercial registration in Beijing Economic and Technological Development Zone and set up a factory. At present, the factory covers an area of more than 700,000 square meters. After the production capacity is perfect, a new car can be rolled off the assembly line every 76 seconds.

It is understood that Xiaomi Automobile Factory will be built in two phases, of which the first phase has an annual production capacity of 150,000 vehicles and was completed in 2023. The second phase is scheduled to start in 2024 and be completed in 2025, with a total production capacity of 300,000 vehicles. The factory expects that the production plan in March is expected to reach about 4,000 units, and the production capacity will climb by the end of April. In June, two shifts of production will be started, and the mass production is planned to be about 70,000 units in 2024.

After locking the configuration, the deposit is not refundable.

After the Xiaomi auto conference, the news about "consumers complained that they could not refund the deposit of 5,000 yuan" rushed to the hot search.

On the evening of March 29th, Xiaomi Automobile made a relevant response in the official Weibo, saying that "the deposit can be refunded in 7 days. However, it also provides the choice of active locking configuration. Once the locking configuration is completed, the vehicle will enter the production stage and the configuration cannot be modified again. At this time, the deposit is non-refundable. "

Xiaomi Automobile said that in the APP car purchase process, the active lock order is irreversible, with a total of three prompts, and a direct pop-up prompt is given when the final "lock configuration" is made. Please choose carefully before locking the configuration.

Some lawyers said that the parties may agree that one party will pay a deposit to the other party as a guarantee for the creditor’s rights, and the party who pays the deposit has no right to demand the return of the deposit if it fails to perform its debts; If the party receiving the deposit fails to perform the debt, it shall return the deposit twice. In short, if the consumer cancels the purchase of the vehicle for his own reasons after paying the deposit, the seller has the right not to return it.

The above-mentioned lawyer pointed out that Xiaomi Auto responded to the relevant dispute, and the car booking options were divided into deposit and car locking deposit. If it was a deposit, it could be refunded for 7 days without reason, but after the car was locked, it was deemed that the configuration of the vehicle had been fixed, and the deposit was not refunded if it was cancelled unilaterally. The response of Xiaomi Auto is in compliance with relevant laws and regulations.

It should be noted that after the first model of Xiaomi Automobile went on the market, it quickly became a phenomenal topic on the Internet, which also led to many rumors, such as "90,000 units sold in 81 minutes" and "120,000 units with production capacity have been sold out in 2024".

According to the relevant person in charge of the public relations department of Xiaomi Group, all the above news is untrue. The latest official sales data released by Xiaomi Automobile is 88,898 units in 24 hours.

On March 31st, Lei Jun released Weibo, saying that during the ordering process of the original version of Xiaomi SU7, the official identified and intercepted some abnormal orders and scalper orders, so the second round of surprise sales will be started.

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Editor: ZB