Xiaomi automobile factory exposure! With an annual output of 200,000 vehicles, the allocation price is soaring, and each vehicle only earns 1% profit …

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In other words, Xiaomi should be one of the few technology giants that still insists on building cars across borders.

Although Apple proposed a car-making plan as early as 2014, now nine years later, the first car is still difficult to produce. However, the domestic situation is generally not optimistic. Didi’s car-making project, which has been brewing for more than two years, is sold to Tucki, Baidu has retired to serve Geely, and there are countless green chi and singularity. It seems that Xiaomi really wants to have the last laugh?

At the end of last month, Xiaomi Group released the second quarter of 2023 and its financial report, from which it can be found that the investment in innovative businesses such as Xiaomi smart electric vehicles continued to increase, totaling 1.4 billion yuan in research and development expenses.

Since the official announcement of the car, according to public data, Xiaomi Group has invested more than 5.5 billion yuan in the automobile business, which seems to be a shoo-in.

According to Lu Weibing, president of Xiaomi Group, the actual investment of Xiaomi Automobile is even greater. Xiaomi is making the long-term layout of the automobile with the goal of entering the top five in the world in the future.

After all, this car is very different from the previous mobile phone route. From the beginning, we insisted on building our own factory and researching and producing it ourselves. According to the latest news, Xiaomi Automobile Factory is located in Beijing Yizhuang Economic Development Zone. The first phase of the factory started construction in April 2021, and the relevant factories passed the acceptance test on June 12.

Not only that, Xiaomi executives have repeatedly confirmed that Xiaomi’s car-making is progressing smoothly and the progress exceeds expectations. It has repeatedly stressed that mass production will be realized in 2024.

All indications are that the official appearance of Xiaomi Automobile is not far away.

As early as November 27th, 2021, Xiaomi Automobile announced that its headquarters, sales headquarters, R&D headquarters and other Xiaomi Automobile projects had settled in Beijing Economic Development Zone.

At present, it is known that Xiaomi Automobile Factory is located in Yizhuang, Beijing, "west to Tongyi Road, east to Huanjing West 1st Road, north to Jingsheng South 4th Street, and south to Yitong Street", with Fangxin Store in Beijing in the east, messy grass in the south and an office park in the north, which has not been rented out.

According to the plan, Xiaomi Automobile Factory will be built in two phases. After nearly two years’ construction, the first phase of the factory has been completed, covering an area of nearly 720,000 square meters. It is divided into the No.1 workshop, the No.4 workshop and the test building, with an annual production capacity of 200,000 vehicles.

According to reports, Xiaomi Automobile Factory will adopt highly automated and intelligent production lines, introduce international advanced technologies and equipment such as robots, laser radars and vision systems, and cooperate with well-known suppliers such as Bosch and Contemporary Amperex Technology Co., Limited to ensure product quality and efficiency.

Employees near the Xiaomi factory said that the internal automobile factory has actually started for a long time. In addition, insiders revealed that a small number of vehicles have started to roll off the assembly line.

As for the second phase plant, it is planned to start construction in 2024 and be completed in 2025.

On October 19th, last year, Lei Jun issued a document, saying, "I believe that when the electric vehicle market is very mature in the future, the top five electric vehicle brands in the world will have 80% of the market, which means that Xiaomi needs to become the top five in the world if it wants to succeed, with an annual output of more than 10 million vehicles."

This is the only way for Xiaomi to build a car successfully, because the competition in the whole electric vehicle market will be quite cruel.

In other words, if Xiaomi wants to enter the top five, it means that one of BYD, Tesla, SAIC-GM-Wuling, Volkswagen and BMW will be taken down, which is a bit stressful. …

At present, the appearance of Xiaomi’s first car is not a secret, and the camouflage car has been exposed in all directions.

The new car is expected to be a pure electric coupe with a sliding back design. It will adopt a borderless door and a hidden door handle design, which looks like a Porsche Taycan. The details are also equipped with yellow calipers and sharp interior center console edges.

In addition, the double five-shaped wheels of the new car are also very eye-catching, and the new Logo of Xiaomi is also printed in the center of the wheel hub.

From the general outline, it can also be found that the top of Xiaomi car is equipped with lidar equipment, which is expected to support high-order assisted driving.

On the whole, the appearance is still very harmonious, which is also in line with everyone’s aesthetics of cars.

Earlier, some car bloggers came across the road test camouflage car of Xiaomi MS11. The blogger said that the body size of the new car would be in the B+ class, and it is estimated that the dimensions, length, width and height of the new car are 4860/1980/1666 mm respectively, which is similar to that of Tucki P7 currently on sale.

In other words, the design of this trunk is quite special.

At present, there is little information exposed in the interior part. From the point of view of the test car, the center console is equipped with a large central control screen and a relatively small LCD instrument. The steering wheel seems to adopt a flat-bottomed design, which looks very sporty.

As for the power part of the new car, at present, it has been confirmed by Xiaomi’s power battery supplier that Zhongchuang Singapore Airlines and Contemporary Amperex Technology Co., Limited were selected at the same time, ranking first-class and second-class suppliers respectively, while BYD (Foday Power), which had a high voice before, was unsuccessful.

According to the pictures transmitted from the Internet, the rated voltage of Xiaomi automobile power battery is 726.7V, the battery capacity is 101kWh, and the weight of battery pack is 642 kg. These parameters also show that the power battery carried by Xiaomi Automobile is expected to support 800V high-voltage fast charging, which is the same as the previous news.

According to reports, the cost of battery packs purchased by Xiaomi Automobile started at 80,000 yuan, accounting for about 50% of the total vehicle cost.

In terms of energy consumption, according to Hu Zhengnan, a partner of Shunwei Capital under Lei Jun, due to being spoofed by engineers, he threw a tram with a remaining battery life of 152 kilometers and asked to "return to the destination 85 kilometers away with three strong men at an ambient temperature of 37℃". However, he successfully drove the tram to his destination, and the remaining mileage shows that there are still 90 kilometers, which means that the final energy consumption of Xiaomi car is 8.8kWh/100km.

Hu Zhengnan revealed in the comments that the whole road is a mixed road condition of high-speed national highways and rural roads. In this process, Xiaomi Automobile has experienced several downhill energy recovery, but in the end, the energy consumption of the vehicle can still be regarded as an upper-class level.

Compared with the energy consumption of 8.8kWh/100km, the figure of 14.2kWh/100km in the chart road map may have more reference value, which represents the energy consumption performance of longer road sections and better represents the level of Xiaomi Automobile. If combined with the previous exposure of Xiaomi car with 101kWh battery, the battery life of Xiaomi’s first model will exceed 700km.

In contrast, the reference data of energy consumption of Model 3 long-life model given by Tesla is 13.5kWh/100km, and the cruising range under CLTC is 675km.

Considering that Xiaomi car is in a higher temperature test environment, the real energy consumption should be lower.

In addition, autonomous driving is also the absolute focus of Xiaomi Automobile. Since the announcement of the car, Xiaomi has set up an exclusive team, formulated a full-stack self-developed technical strategy, and worked with many teams inside Xiaomi to focus on polishing autonomous driving technology. The goal is to enter the first camp in the industry in 2024. In other words, Xiaomi’s goal is to compete with the top team when entering the market.

From the configuration point of view, Xiaomi is really not bragging. At present, it is reported that Xiaomi will be equipped with Qualcomm Snapdragon 8295 chip and adopt 5nm process. At present, there is no production car equipped with this chip in the market. Even if the new car is released in 2024, it is still at the top hardware level.

Not only that, Xiaomi Automobile is expected to be equipped with a hybrid solid-state radar above the windshield and several all-solid-state radars, which can be regarded as luxury at present.

It is worth mentioning that Xiaomi also announced the test results of autonomous driving some time ago. According to the official statement, the test vehicle has achieved accurate, safe and intelligent automatic assisted driving experience in many driving scenes such as unprotected automatic U-turn, automatic roundabout and automatic downhill, and the effect is amazing.

You can even find the charging port automatically through the mechanical arm to complete automatic charging and homing.

If Xiaomi’s first car is really equipped with laser radar, 800V platform and Contemporary Amperex Technology Co., Limited’s Kirin battery, the price is not expected to be very cheap.

According to the internet, the high-priced version of Xiaomi Automobile may sell for 299,000 yuan, while the low-priced version is 199,000 yuan. There are also insiders of Xiaomi who said that the price will be adjusted according to the market situation next year, and this price may not be the final pricing.

In this regard, there are overseas media that Xiaomi Automobile currently has a profit margin of only 1%, not from hardware, but from software. It can be predicted that Xiaomi’s first electric car may not make much money after it goes on the market. If it hits the high end in the future, the profit of Xiaomi will increase.

Many netizens expressed shock at this, saying that this low profit is almost like doing public welfare …

At present, Xiaomi automobile has been "everything is ready, only owing to the east wind". Some insiders of Xiaomi Group broke the news that Xiaomi automobile has obtained the license to build a car, so Xiaomi is also the fourth car company to obtain the license to build a car since the end of 2017.

If the news is true, then the listing of Xiaomi Automobile will only be approved by the Ministry of Industry and Information Technology.

It seems that compared with other cross-border cars, Xiaomi’s entry is still highly anticipated by many people even if it comes very late.

Lei Jun said: "The car is a century-old track. As long as you are optimistic about the automobile industry, it is never too late. Other new forces in building cars are 6-7 years ahead of Xiaomi, but Xiaomi’s advantage lies in electronic technology and user experience, and the release time in 2024 is just right. "

So, will 2024 be the first year of the birth of Xiaomi Automobile? Let’s wait and see.