The new year’s concert of the highest technology was held by the meta-universe

author/United Arab League

The New Year’s Eve, which was heavily bombed by the party, still complained that the director cut the camera and lacked the immersive viewing experience?

Watching the party in the meta-universe, you won’t have such worries, and you can even take a close-up photo with your idol.

Just last night, I changed into the exclusive meta-universe OOTD and entered the RetaLand Virtual New Year’s Concert produced by Touch Fly Ruituo to find out.

It is completely different from the imaginary stage. In the meta-universe, you can visit the whole virtual space from the first perspective, stand in front of GALI and listen to him perform a song "Crazy Love", watch the cross-dimensional dream linkage between Simon virtual human Ji Feng and virtual idols such as Xing Pupil and Li Li, and enjoy the zero-point fireworks with beloved ta and have a cloud dance with strangers.

From the audience who can only watch the performance from the screen to the players who participate in the stage in the virtual world, it must be said that RetaLand has added hundreds of millions of high-tech points to the New Year’s Eve party.

This immersive virtual New Year’s Eve party broadens the dream boundary of the meta-universe and is destined to leave the most unforgettable memory in the eyes of Z generation audience.

Maybe many years later, lying in the rocking chair, we will nag the younger generation: at the end of 2022, in the meta-universe, my family Aidou and I became "meta-space" friends.

Virtual concert

The electronic mustard tuber of this young people

"If you have time/come and see me/see how the heavy snow is aging."

No one can resist Ji Feng standing in front of you with tender eyes like Haiti singing Mohe Ballroom! For a time, the warm city was covered with snowflakes, which made the red lanterns more brightly lit. As a party audience, it was indeed the first time to be immersed in such a romantic scene.

As for you asking me to comment on Ji Feng’s singing skills, I can only say that, like his "good brother" Simon, no skills are all feelings ~

Compared with the Chinese style in Cyberpunk, a warm city, the future has a stronger sense of hard-core technology. When the otherdimensional GALI sang "The Chosen Son", one person actually divided into three selves, which attracted many spectators to watch from the front row. The lyrics of "Don’t define yourself by other people’s success/"are still full of blood, and the amazing visual beauty of dancing has inserted the wings of imagination into rap.

With the transformation of space to Samsung Dream Folding, the moonlight is dim and the stars are bright, and the hot air balloon flying boat and the carousel make people fall into a dream.

Walking on the grassland, taking photos with the deer and punching in, while listening to Caicai’s Nanako’s There are so many people in this world. With the face of the second-generation cute girl, it is the taste of Teacher Cai Ming when you open your mouth ~

Just being poked in the softness of my heart by gentle and indirect love songs, and entering the Heineken electronic singing stage, you will have a surge of emotion in the concert of ten thousand people, and dance in the front row with the "Star Gravity" by Miss Xing Tong, and get in close contact with virtual idols, so you don’t have to worry about someone blocking your sight in the front row anymore!

After the zero-point countdown, you can see the splendid fireworks blooming overhead when you look up. Different from the video version of the online platform, the experience of the meta-cosmic concert in the RetaLand interactive version is more full of atmosphere and immersion in the New Year.

After entering the virtual space as a meta-cosmic character, you can not only watch the stage in 360 degrees, but also switch between the first angle of view and the direct angle of view of the stage at will, and you also have great freedom to wander around the scene. You can be the best photographer on the rooftop of a warm city, and you can also dance with strangers you meet head-on! I’m looking forward to adding chat interactive function later, but I can’t be a party queen, and there is still some potential to become a king of the universe ~

Looking at the whole party, the biggest feeling of chattering is that RetaLand is making a new stage.

The first is the iteration of the party mode. The traditional party is a one-way output mode of directing and broadcasting. Everyone can only watch the star singing and dancing performances on the stage through the lens, but can’t participate in it. Even if you are lucky enough to go to the scene, you will only be an audience rather than a stage participant.

The RetaLand virtual concert completely subverts the stage performance mode, which is more like creating a game: the audience enters the virtual space as a meta-cosmic role, immersively experiences the fantasy stage scene, and even can take photos with idols and other audiences, with a stronger sense of experience, which completely opens up the connection and integration of content, technology and user experience.

Secondly, technological leapfrogging. In the past, there were not a few stage performances involving virtual people. In 2023, a virtual show "ART" co-produced by Yao Anna and Digital Man Band also appeared in Hunan Satellite TV. However, it is not difficult to find that these stages are mostly single-person and single-scene, mainly due to the compatibility of technical platforms, and it is difficult to achieve many virtual people on the same stage.

This RetaLand virtual concert took the lead in realizing multi-person and multi-scene performances, and the technological breakthrough greatly broadened the imagination boundary and brought users a more extreme audio-visual and interactive experience. I believe that with the continuous upgrading of technology and the maturity of the industry, a complete stage show with many people singing and performing on the same stage will soon be realized.

In the field of content commercialization, RetaLand not only invites many virtual idols and digital twins of artists to join in, but also brings a wonderful cross-dimensional fit stage and a meta-cosmic stage created with the brand as the visual core, which is also refreshing.

From the warm city full of fireworks to the dreamy Samsung Dream Folding, and the cool Heineken Electronic Music Burning Song, the brand image is deeply embedded in the top dance scene. When users punch in the skyscrapers, the background is Heineken’s neon billboards; When listening to an outdoor concert on the lawn folded in dreams, the Samsung folding screen mobile phone, which is as big as a tent, is a proper camping photo artifact!

For users, this is completely different from the traditional meta-cosmic audio-visual experience across the night. For the practitioners of the meta-universe, the RetaLand virtual concert makes people see the possibility of completely opening up the content technology and brand commercialization.

Retaland knows the high point of Z generation.

Not only is the stage of the party amazing, but what surprises the audience is the immersive experience of the virtual New Year’s concert in the Meta-Universe.

Open the RetaLand virtual terminal, you can choose your favorite virtual image and be the most fashionable meta-cosmic hipster.

Different from the traditional cross-night viewing, RetaLand concert allows users to wander freely in the virtual space and find the best viewing angle of the stage, whether standing in the front row to call for idol support or looking for a quiet area, dancing and interacting with relatives and friends, taking photos and punching cards, all according to their respective moods.

It can be said that the exclusive romantic and personality trend favored by Generation Z has been accurately grasped by RetaLand: before the opening of the party, users who take the lead in entering the virtual space will not feel bored, but can look for their interested ta in the square, say hello and even show off a dance skill;

After the Party, you can either enjoy the fireworks with your loved ones or join Yunbendi Party to become the king of the show. In the real world, the demand for New Year’s carnival that young people expect can be met in the meta-universe.

For the brand, the diversified customization service provided by RetaLand is an unprecedented implantation experience: not only the virtual people wear the visual elements of the brand, but also the fireworks of the zero fireworks show can even play the brand logo of Samsung and Heineken. Users who watch the performance while slamming the treasure chest lottery may become koi fish who likes to mention Samsung buds pro headphones or a whole case of Heineken beer.

When wandering in the future, I also met a virtual human lady with a Samsung folding screen phone, behind which was the billboard of Samsung Galaxy Z Flip4. As the general title of the party, Samsung has seamlessly integrated its products into the most fashionable meta-universe. This time, Samsung really understood the creative marketing ~

The two customized stage scenes also fully fit the brand tonality. Different from the traditional cross-night brand that can only be exposed as a background logo or props, the dreamy aurora and starry lawn in Samsung Dream Folding are deeply integrated with the style of Samsung Folding Screen mobile phone, and the Heineken Electronic Music Burning Stage pokes the Heineken preference of deeply cultivating the electric voice coil, highlighting the trend of brand avant-garde personality with "Star Electronic Music Boundless".

Since Hunan Satellite TV held its first New Year’s concert in 2005, the domestic cross-night has experienced nearly 20 years of development iteration.

In the early days, it was to fight for the star lineup and the beautiful visual effects. In recent years, some New Year’s Eve parties with strong themes and strong plots have gradually become the mainstream: the most beautiful night in bilibili accurately pokes the aesthetics of young people, and Henan Satellite TV relies on the national culture to make a strong circle in the evening, and the May Sky Online New Year’s Eve concert with full feelings has also created a sense of ceremony for many fans to bid farewell to the old and welcome the new.

From traditional song-and-dance performances to carnival-style parties, and now to virtual concerts that are technology-driven, immersive and interactive, in the context of the meta-universe, the New Year’s Eve party has completely broken through the time and space restrictions, so that the audience, as deep participants in the stage, no longer depends on the pilot lens to passively watch the performance, let alone worry about the occurrence of various unexpected situations such as lip-synching, out of tune, wheat dropping and stage failure.

Who said that the entertainment was over? The entertainment needs of the public have always been just needed, but now we need to change a gameplay and a group of players.

However, as halliday, the founder of the film Oasis in Ready Player One, told Wade frankly, although the reality is frightening and painful, it is also the only place where you can have a good meal.

Virtual and reality have never been the opposite game form of who replaces who, but are similar to the concept of parallel world, providing users with more choices.

Those strangers who meet in the virtual New Year’s concert are also you, me and him who are working hard in the real world. RetaLand New Year’s concert chose the theme of "I want to be with you", which is based on the insight into social emotions:

This year, we have experienced joys and sorrows, and we know more about the preciousness of family health, loving each other and being safe and smooth. On the last night of the New Year’s Eve, I hope to be accompanied by ta, cure loneliness and adversity with love, and ignite my yearning for a better life.

Both technology-driven creativity and inner care for the Z-generation group make RetaLand Virtual New Year’s Eve Concert one of the most popular parties among young people in 2023.

On social media, many netizens left their expectations for the New Year after watching the party. Some expressed their wishes from a distance, some prayed for the health of the whole family, and some sent blessings to everyone: we are all a star in the universe, so be yourself.

Pioneering the "Oasis" of Metauniverse

How did a two-month-old company do it?

It’s hard to imagine this concert, which can be called a virtual New Year’s Eve ceiling. The main creative team behind it has only been established for two months.

Why can a new company successfully break into the Red Sea market of the New Year’s Eve party?

It is learned that Lin Zhiqiang, the founder of the company, once served as the vice president of Youku, had many years of experience in producing large-scale variety shows and parties, and was responsible for the methodology accumulated by Tmall double 11 party for three years, and applied it to the virtual New Year’s Eve party, so that the team quickly set up seven working groups, including content artists, technical interaction, commercialization and promotion, to ensure the orderly and efficient preparation of the party.

Not only is the internal team professional and mature, but Touch Fly Ruituo also cooperates with Qi Le Infinite, Enwei, SMT and other domestic head professional teams to integrate and mobilize their strengths in the fields of party scene design, stage vision, digital human technology, etc., and present the audience with a dreamy New Year’s experience of combining technology and art.

In the past 2022, both the entertainment market and the meta-cosmic industry needed fresh blood to stimulate them.

On the content side, traditional film and television variety shows have long been difficult to meet the diverse viewing needs of users, and it is difficult to make a good explosion; On the commercial side, brand customers expect innovative presentation forms and content scenes to stimulate consumption, and the product efficiency of traditional implants has seriously declined.

However, the virtual idols and digital collections under the concept of meta-universe have gone through the early adopter stage, and they lack widely applicable scenarios, so it is difficult to poke the emotional resonance of users and accumulate user stickiness.

Exploring new possibilities in fiction and fact, RetaLand Virtual New Year’s Concert is an attempt to touch the new ecology of content, technology and business integration of Ruituo team. The live broadcast of the concert was nearly 10 million on the whole network platform. The online interactive mode of the concert was realized by using cloud 3D real-time rendering technology. All interactive users did not need to install a client, and they could enter the 3D concert scene with one click through the h5 page. The number of people online at the same time reached 3,000 that night, and the total number of people participating in the interactive concert exceeded 200,000, creating a record for the number of people in online cloud 3D virtual concerts.

The party with immersive interactive experience poked the demand of Z-generation users for trendy gameplay and strangers’ socialization, and invited two international brands, Samsung and Heineken, to sponsor the party, which was also based on accurate insight and guidance to customers, which not only made the concept of Meta-Universe truly fall into the real scene and be fully commercialized, but also realized the innovative iteration of brand implantation scene.

In China, virtual concerts are still in the blue ocean stage. In 2017, the Tianyi Luo Holographic Concert for 10,000 people was amazing. Holographic projection and AR augmented reality technology were gradually applied to cultural performances, which attracted many industry giants.

However, the technical standards are not uniform, the remuneration of virtual human Shang Yan is not clear, the popularity of virtual terminals is insufficient, and there is a lack of professional teams with the ability to integrate resources, which has become the threshold for Metauniverse to enter the public’s field of vision.

From THE9 "City of Reality" immersive virtual concert, virtual music carnival TMELAND to create digital time and space, and now the virtual New Year’s Eve concert brings together many virtual idols on the same stage, RetaLand hopes to bring more unified standards and more benign development to the industry through explosive content.

Lin Zhiqiang once mentioned in an interview that he hoped that in the future, the team could create an iconic party as classic as Cat Night and Red and White Songs in the field of Metauniverse. This is not only a breakthrough of a single company, but also an epoch-making advance of the whole virtual reality industry.

The future is not far away. For Daodao, I can’t wait to see the virtual concert become a new New Year’s Eve ceremony ~

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